A Valentine’s Day gift, it most certainly isn’t!

Some people have the strangest perception of music producers. They seem to think that we’re umbilically attached to our own studios, unable to function without them. They also harbour the idea we’re essentially a bunch of willy wavers who are desperate to get one up – pardon the pun – on everyone else by having the latest brand spanking new equipment.

What else explains the love bombing I’ve seen from companies over the past few days with endless offers and discounts on equipment and software? They call it sharing the love of an offer. I call it spam and treat it as such.

Some of us do have lives, you know. Happy Valentine’s Day tomorrow, no matter what you’re doing. There’s plenty of reading lined up if it’s not your thing…