I’ve written once or twice in reference to Patricia Altisent recently. She is Derrick May’s manager. Or was. No one seems to know for certain. Emails to the lady herself on the subject have not received a response at the time of publication.
In the absence of any definitive word from Altisent herself, Derrick May or any of my usual sources – they’re all currently drawing a blank on this question too – it remains to be explained exactly what she is up to.
All we know is that she has rebranded the Transmat Agency as the Nyaera Agency. When you visit their page on Instagram, you see this…
The page has been flooded with no less than 12 copies of the logo. This is a deliberate tactic designed to drive down the other posts and reduce their likelihood of popping up on people’s phones and tablets.
And the rebrand is certainly being noticed. These are the two comments you see when you click the most recent post…
Going through the remainder of the posts, it’s obvious that Altisent or a representative has been busy cleansing the page of any posts that feature an image of Derrick May or any mentions of him.
All that survive are very fleeting mentions in the occasional comment section, and most of those refer only to “Derrick”. A person who was unfamiliar with the previous branding would probably not be aware of who this referenced.
Perhaps my initial view of Altisent as being as a friend of May was wrong. Removing all trace of the brand he loved more than any other is a strange way of showing your support for someone, isn’t it?
This lack of clarity is doing no one any good, least of all Altisent herself. It’s high time she explained her position on this matter instead of relying on her overpaid Swiss solicitors and their dismal attempts to shut people up.
Even at this stage, it’s not too late. Do the right thing, Patricia…