Someone tell Will April Fools was 10 days ago! $299 Bluetooth face mask with headphones unveiled… but who’d want one?

It seems that it’s not just producers and DJs in house music that have been coming up with new ways of making money over the past year – but this one might take some beating, in more ways than one.

Will.i.am has put his name on a new product called the Xupermask. For the price of $299, you get a face mask with Bluetooth connectivity, noise cancelling headphones and LED lights. Quite why you’d want all that on a face mask, no one cared to ask.

I imagine you’d look like a gormless prat in one of these…

… and it looks like I was right.