Daniel Ek infamously said last summer that if artists and labels wanted to be paid more money by Spotify, they should make more music. He particularly took aim at artists who only release an album once every few years. Basically, Ek sees music as a product that should be churned out as if it was produced in a factory.
I wonder if he’s wishing he’d applied the same criteria onto his podcasters. Joe Rogan, for all the controversy about him, certainly has a solid work ethic – he makes around three podcasts per week on average. But there are others who haven’t produced anything in months.
Such as possibly his biggest signing – Prince Harry and Meghan Markle. Since signing them up last year for a reported fee of $25million, they have turned out just one 35-minute, mind numbingly dull podcast. They’ve made more money out of Spotify than almost every artist in existence ever will – and they’ve not even completed one half of a football game worth of work.
Next time I make a track, I’m going to call it a podcast. Get your wallet ready, Ek…