As EDM festival Electric Daisy Carnival holds a virtual event on gaming platform Roblox, is there a lesson here for other areas in dance music?

I started secondary school back in 1996. The structure here was very different to primary school – lessons now were delivered at set times each day and different teachers did different subjects. Hence why I met a lot of new teachers very quickly.

One that always sticks in my mind is my Information Technology teacher. A man who waxed lyrical about the potential of video calling and the internet. Remember, this was a very different world to the one we’re in now. No Twitter, no Facebook, and some ISPs still charged you per minute to go online.

But this man had an answer for everything. If you told him video calling equipment was rubbish, he’d simply tell you the technology hadn’t caught up with the idea yet. If you told him the internet was too slow, he’d give you the same answer. As much as I wanted to believe he was right, this voice in my mind doubted him.

And it turns out he was absolutely right. We now make video calls with our phones, and it doesn’t even cost us a penny. I just wonder what he’d make of the news Electric Daisy Carnival held a virtual event on the giant gaming platform that is Roblox – probably the next logical step.

Perhaps there’s a lesson here for other genres. Like the newly reinvigorated garage house movement, for example. The original UK scene came about thanks to those innovative Sunday parties in London around 1997 – before this, no one had thought to hold regular parties on a Sunday.

The Roblox audience is absolutely colossal. By holding a virtual party on Roblox, you could expose a new, potentially massive audience to the genre – and they might well like it. Before you know it, you’ve got people showing an interest in attending the in-person events – which there potentially have to be more of to accommodate the new demand.

And there’s a big difference this time around. In the late 90s, you had to be in London or the south east of England to properly get involved. Not anymore. The audience these days is global. The old barriers are gone – and any genre clever enough to take advantage of new innovations could thrive.

Your audience can’t support you if they don’t even know you exist…