The old habits are the hardest to break, aren’t they? Nervous Records goes back to the 1970s getting a scantily clad woman to advertise their latest T-shirt – and she isn’t even wearing it!

It was bound to happen at some point, wasn’t it? After the pandemic started and then again early in 2021, the social media content of Nervous Records took a notable turn. With club nights obviously not happening at the time, the Instagram page in particular started promoting their merchandise range quite heavily. And the campaigns in question were particularly 1970s in nature.

This blog has written about this a few times in the past – and they were highly prevalent until around the middle of May. Conveniently enough, this was the time that clubs in New York, where Nervous are based, reopened. At this point, the somewhat objectionable adverts disappeared almost altogether.

I knew this wouldn’t last forever. Indeed, a rumour arrived in my inbox last week saying new photos had been taken and would be published on their socials soon. I didn’t publish because I couldn’t find anything to back up the claim. Maybe I should have just published anyway, because here they are…

Hmm. The face mask adverts were the most dubious I’ve ever seen, but at least the lady in question was wearing it. They don’t even try to keep to that pretence this time…