Which music executive is currently trying to work out who’s been leaking information from the company to the press? Recently, he used a sockpuppet account to send out some emails that said he was due to retire in the next few weeks and that we should run the exclusive – indeed, I received one of those emails.

The trick didn’t work, however. Upon receipt of the email, one of the recipients who knows him personally smelled a rat. Within seconds, he found out the IP address where the email had originated from – it was straight from the offices of the company.

Better luck next time…